10 Must-Have Paid SEO Tools

Although they require an investment, it can very well be worth it, as these 10 tools can help you improve your search marketing efforts.

Date published
December 09, 2014 Categories

With Google updating its algorithm more than 500 times yearly and releasing 10 major updates in 2014 alone, getting in the top SERPs has become all the more grueling.

It is imperative to have paid SEO tools in your arsenal, which will help you do advanced SEO analysis for better ranking. Without further ado, let’s quickly go through what I believe are the top paid SEO tools available for marketers below. And if you don’t agree, please share your suggestions in the comments below.

Most of the tools have free versions, too, but only the paid versions can satiate a longing for more data, deep analysis, and powerful marketing.


Site explorer and backlink checker Ahrefs uses its own index of live links for providing SEO data. The suite includes SEO Report, Site Explorer, Domain Comparison, Backlinks Report, and Batch Analysis.

Site Explorer is the most popular tool of Ahrefs. It is a backlinks profile checker that runs reports on URL or domain and gives information related to the number of backlinks, referring pages/IPs/domains/subnets, backlink types, and anchor pages.

The data on Ahrefs updates after every 15 minutes.

The price starts at $79 per month, wherein 5,000 backlinks are checked per request. The free version checks 10 backlinks per request.

Authority Labs

Monitoring rankings regularly is still one of the important tasks for SEO. The daily SEO ranking reports tool Authority Labs automates campaign monitoring, competitor tracking, and local rank tracking, thus saving lots of time. All you need to do is add the domains and keywords you want to track and the rest of the work is done.

Authority Labs provides daily rank checking on all the accounts, tracks search results at postal code or city level for accurate reporting, and adds domains or pages from any country and language offered by Google.

With Authority Labs, you can also track competitor domains and gain valuable insights. Moreover, the tool can be accessed by unlimited users for reporting at no extra cost.

Price starts at $49 per month, wherein data for 250 keywords and 50 domains is provided. A 30-day free trial is offered.

Cognitive SEO

The fast and accurate backlink checker Cognitive SEO provides data and analysis necessary for checking backlinks quality and executing a link-building campaign in a single platform.

It combines link data from SEOKicks, Blekko, and ahrefs and fetches link quality metrics from Majestic SEO and Moz. Some of the key features of the link analysis tool Cognitive SEO are:

Price starts at $99 per month, wherein 25 sites are analyzed and 10,000 backlinks are crawled/site. A 14-day free trial is offered.


The comprehensive website crawler is best for the sites with large footprints. DeepCrawl simplifies on-page site crawl issues what may seem complicated to those who are not familiar with technical aspects of SEO.

Apart from showing the redirects, duplicate content, and URL issues, it also breaks down the meta descriptions, thin pages, and other crawl issues. Page level details are a useful feature of the tool, especially for larger sites, as it gets easier to see the errors on the page in a detailed way.

Although, I am a big fan of Screaming Frog, the desktop crawler demands a lot of bandwidth and system resources while crawling a big site and at time takes ages to crawl.

In comparison DeepCrawl is an online tool, which does the job well and even makes sharing of the issues easy by simply generating a link of the tool section you want to share with your developer/client or boss.

Price starts at $80 per month, wherein you can use the tool to crawl up to 100,000 URLs.

LinkResearch Tools 

The big data SEO toolkit LinkResearch Tools has combined knowledge from 93 sources, including Google Majestic SEO, SEMRush, Moz, and many more. It provides updates and accurate data in real time. The 24 link sources guarantees maximum possible link data, which is at least 110 percent more than any other tool.

From quick backlinks check to in-depth competitive landscape analysis and research for high-quality link prospects, LinkResearch Tools does it all.

It also supports Facebook, Twitter, and other social votes.

Price starts at $123.99 per month, wherein 50 quick domain comparisons, five link detox credits, 10 backlink profiling, and 10 bulk URL analysis is done.

Majestic SEO

Majestic SEO is an easy-to-use tool and effective to see the kind of backlinks your website or your competitor has developed over time. The data produced may be overwhelming to the first-time user but is easy to interpret after taking a closer-look.

If you are looking for a dynamic tool that is mainly focused on link-building and monitoring, Majestic SEO is recommended. You will get access to the website’s citation flow, backlink history, keywords, and anchor text.

Majestic SEO also offers Webmaster Tools, which can be linked with a Google Webmaster Tools account.

Price starts at $47.97 per month, wherein you can download 5 million backlinks. The free version enables downloading of 2,500 backlinks from own site.


Get all your inbound marketing data in one place with Moz, formerly known as SEOmoz.

It is a suite of tools focused on demystifying the so-called black box process of SEO. GetListed, Followerwonk, Open Site Explorer, Fresh Web Explorer, and Rank Tracker are some of the most recommended tools of Moz. Here are some of the things Moz does:

The Moz Pro plan lets you run up to five different campaigns at the same time and you can track 300 keywords over all the five campaigns. Rank tracking is easy with Moz Pro, which is accompanied by competitive analysis so that you can see where you and your top competitors rank for the top keywords.

Price starts at $99 per month, wherein you can get Moz analysis for five campaigns, 300 keywords, and 250,000 crawled pages. A 30-day free trial is offered.


The Internet marketing software for SEO, social, and PPC, Raven has more than 30 tools to help with SEO research, link-building, campaign management, backlink reporting, competitor analysis, social media, and metrics. The best thing about the tool is that it draws data from multiple sources including Google Webmaster Tools, Google AdWords, Google Analytics, Moz, and Majestic SEO to provide a comprehensive report.

It has a single platform to execute campaigns for a multiple number of websites and clients. Price starts at $99 per month, wherein you can monitor 20 social searches. A 30-day free trial is offered.


A competitor research tool that shows organic and paid keywords for any site or domain, SEMRush focuses on the aspects of search engine marketing, including paid search advertising and SEO.

Since, it has access to a massive amount of data from Bing and Google, it lets you see where the competitors are ranking for more than 95 million organic keywords.

Thus, it gets easier for you to determine how successful a keyword is for a particular domain and also to see the value of organic traffic coming to specific landing pages.

One of the biggest benefits of SEMRush is that it gives live updates about the rankings of your website. It provides real-time reports on how keywords are performing and comparisons with competitors.

A useful feature of SEMRush is the ability to tell which other websites are trying to rank for your keywords.

Price starts at $79.95, wherein you get 10,000 results per report and 3,000 reports per day.


The local SEO tool Whitespark helps in managing and optimizing local search presence and reach. The tools include Local Rank Tracker, Local Citation Finder, Citation Building, Link Prospector, Review Handout Generator, and Offline Conversion Tracker.

Local Citation Finder is the most unique tool that focuses on Local SEO. It lets you discover the citation sources for particular keywords in particular cities.

Price starts at $20 per month, where you can do 20 searches per day for five projects.

The free trial enables you to do three searches per day for one project.

We know that there’s no dearth of SEO tools available online and no one size fits all. Before subscribing for one, figure out your specific SEO requirements, try out a few tools, and look for the one that fits within your criteria and helps you get better ranking.

How many of these tools are you using for SEO? Share your list of favorites in the comments below!

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