Emerging TechnologyMobile10% of Search Ad Clicks From Mobile

10% of Search Ad Clicks From Mobile

Mobile search ad clicks grew 230 percent in the past year, according to Performics.

Ten percent of online search ads were served to mobile devices in March, and those devices accounted for 9.8 percent of ad clicks over the same period, according to data from Performics.

The Publicis-owned search agency aggregated its clients’ data for the first three months of 2011, and estimated that mobile search impressions grew by 195 percent on a year-over-year basis to reach 9.6 percent of all search ads in Q1 2011.

Growth in clicks on mobile ads outpaced that of impressions, increasing 230 percent over the same period. Meanwhile clicks from desktops grew more modestly, by 13.7 percent year-over-year.

Increases in both ad impressions and clicks via mobile devices reflects their continued proliferation throughout the U.S., as well as increasing marketer investment in the channel. As users’ search behavior migrates from the desktop, so too are search advertisers, the data suggests.

mobsearch2

Related Articles

Why Tencent's deals with Publicis and WPP are good for global advertisers

Agency Spotlight Why Tencent's deals with Publicis and WPP are good for global advertisers

1y Sophie Loras
How well do agencies really understand programmatic?

Insights How well do agencies really understand programmatic?

2y Yuyu Chen
Havas and NewsCred Partner to Source Content From Major News Publications

Media Havas and NewsCred Partner to Source Content From Major News Publications

3y Emily Alford
Starcom, Yahoo To Leverage Context for Digital Video Content and Ads

Media Starcom, Yahoo To Leverage Context for Digital Video Content and Ads

4y Liva Judic
Viewability and Online GRP Metrics Gain Traction

Media Viewability and Online GRP Metrics Gain Traction

5y Kate Kaye
Canada Goose Campaign Embraces "Friluftsliv"

Media Canada Goose Campaign Embraces "Friluftsliv"

3y Mike O'Brien
Omnicom, Twitter Enter Into Mobile Ad Deal

Marketing Omnicom, Twitter Enter Into Mobile Ad Deal

3y Yuyu Chen
"Moments" Company Kiip Partners With Publicis Groupe's VivaKi

Media "Moments" Company Kiip Partners With Publicis Groupe's VivaKi

4y Mary Lisbeth D'Amico