Ten percent of online search ads were served to mobile devices in March, and those devices accounted for 9.8 percent of ad clicks over the same period, according to data from Performics.
The Publicis-owned search agency aggregated its clients’ data for the first three months of 2011, and estimated that mobile search impressions grew by 195 percent on a year-over-year basis to reach 9.6 percent of all search ads in Q1 2011.
Growth in clicks on mobile ads outpaced that of impressions, increasing 230 percent over the same period. Meanwhile clicks from desktops grew more modestly, by 13.7 percent year-over-year.
Increases in both ad impressions and clicks via mobile devices reflects their continued proliferation throughout the U.S., as well as increasing marketer investment in the channel. As users’ search behavior migrates from the desktop, so too are search advertisers, the data suggests.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.