Guest writers make an amazing contribution to ClickZ, and here are the most popular we’ve published this year.
It’s not all about pageviews though, so a big thank-you to anyone who contributed this year.
I’ve listed them with the largest number of pageviews first.
A great list of digital tools from Bryan Eisenberg.
Joshua J. Steimle with a loom at the most significant social media platforms in China.
Bob Cargill takes a look at the potential of Periscope…
Bob Cargill again with a look at some great social examples to follow.
— Raytheon (@Raytheon) September 25, 2015
At the end of September, Google announced a new offering, Customer Match. Derek Harding explains its potential impact on email marketing.
Navneet Kaushal lists some great tools for creating content.
Jeanne Jennings explains how she determines whether to recommend single or double opt-in to a client.
Tessa Wegert looks at some ways that brands can produce highly relevant campaigns.
Funny posts win on Twitter, Facebook, Instagram, Vine, though maybe not LinkedIn.
Here are 12 good examples from Bob Cargill…
Liz Rutgersson discusses five options for display targeting within email environments, looking at the highlights and consideration points for each.
In the past 18 months, Desigual, the flamboyant and colorful Spanish fashion/retail brand, has seen mobile become the dominant platform for both web traffic and email opens, and become a major influence on offline sales.
Advertisers are more concerned than ever about brand safety, and one of the primary ways they're trying to keep their ads from appearing in unfriendly places is through whitelisting. But as more and more brands turn to whitelisting, some are talking about the impact this will have.
Now that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention and keep them reading. So how can you craft a hook that does just that?