10 things you didn't know about cart abandonment (infographic)
Shopping cart (or basket) abandonment can indicate problems for retailers.
High abandonment rates may stem from usability problems on the site, a lack of clarity around charges, or perhaps that customers don’t trust their payment details on a particular site.
You can read more about the common reasons for cart abandonment, but here’s a handy infographic from SaleCycle.
It contains data on abandonment rates, as well as how you can reduce and recover abandonments through on-site and email remarketing.
For more information, see our new Checkout Best Practice Guide, as well as guides on mobile commerce, customer experience, and social customer service, all under the ClickZ Intelligence banner.
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