Instagram may only have nine extra seconds over its rival Vine, but it has managed to separate itself entirely from from the originators of micro social video, with brands utilising its many fancy tools and filters to create arguably more sophisticated mini advertising marvels.
Think of Instagram video as your younger brother who dresses better than you, has better diction and is described regularly as having “middle management potential”. Despite your uncouth scruffiness, your mother says she loves you both equally, but you know she secretly can’t live without her X-Pro II filter.
(In the above scenario you are Vine, just in case that wasn’t abundantly clear.)
Anyway, where was I? Oh yeah, here are
your mother’s our favourite Instagram videos of 2015.
There’s little to really separate Red Bull from GoPro in terms of content, both employ incredible stunts to maximum entertaining/stomach churning effect. Although the performers in Red Bull’s videos do seem a little bit more ‘tweaky’ then others. Can’t imagine why.
Here’s a little bonus one from Red Bull that proves extreme sports can be shot very beautifully, prior to the snowboarder being catapulted to the other side of the forest.
One of the very few perfectly looping videos I’ve seen from a brand on Instagram. This features a polar bear with a fake moustache, boom-box and gold chain riding a skateboard around and around again, forever until your laptop/phone runs out of battery or until your brain deflates to nothing.
Here’s another great example from Coca-Cola that showed off the use of Cinemagraphs (a fancier, more subtle version of a Gif) brilliantly.
Nike did stellar work this year, all incredibly varied, all incredibly clever. This is very satisfying…
Every revolution starts with an idea. In 1985, then-developer Mark Parker and designer Tinker Hatfield shared a vision so revolutionary, that the concept couldn't come to life until two years later with the Air Max 1. The original design hasn't been seen. Until now. This is the Air Max Zero. Available March 22 on nike.com worldwide. @nikesportswear #airmax
And this is very clever too, although oddly depressing…
LEGO’s #FillTheGap campaign saw followers constructing their own models and placing them in real-life locations. Each was a work of genius, and easily the best crowdsourced campaign of the year on Instagram. My ‘bordello in Soho’ went sadly unused.
The number one place for Instagram users to see unbelievable views of nature that they’ll never be able to see anywhere else. It’s also the number one place to see something really gross and icky.
This time-lapse shows one of the final stages of honeybee development. The tissue reorganizes in the bees head and the pigment in its eyes develop just before it transforms from pupa to adult. Bees take 21 days to develop from egg to adult in the hive. I photographed this sequence at the Harry Laidlaw Honeybee lab at UC Davis using a camera setup I built in an incubator. I was able to mimic the temperature and humidity of a hive inside the incubator so I could document the development of the bees. Time-lapse by Anand Varma. See more of the development at @anandavarma. If you have any questions about the project, I am hosting a live Q&A on the National Geographic Magazine Facebook page today starting at 12pm EST. @natgeo @natgeocreative @thephotosociety #onassignment #pollinator #honeybee #timelapse #lifecycle
This view of the mists of Machu Picchu is particularly awe-inspiring. What did you last upload to Instagram? Your bacon sandwich? Yeah, great.
Dawn mist rises above the ancient city of Machu Picchu. Built in 1450 at the height of the Incan empire, it survived mostly intact since it was never found and plundered by the Spanish. Hiram Bingham “rediscovered” the site in 1911, although locals people were still living there and cultivating some of the terraces. Well worth seeing at some point in your life. Time-lapse by @anandavarma #timelapse #machupicchu #peru #Inca #ruins
The robots… they’re winning. Everyone move to an underground bunker NOW!!!
Straddling that difficult line between relaxing and terrifying…
What would we do without social media?
If your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age.
It has been a very busy year for Instagram.
Twitter has its problems, but in certain cases and contexts, it truly is the best ad platform you'll find