12 European Publishers Deploy InfoTRACKER
InfoXpress.com Inc. signed a dozenpublishers in England, Belgium and Germany for its InfoTrackerWeb-to-database technology services.
InfoXpress.com Inc. signed a dozenpublishers in England, Belgium and Germany for its InfoTrackerWeb-to-database technology services.
InfoXpress.com Inc. signed a dozen publishers in England, Belgium and Germany for its InfoTracker Web-to-database technology services.
InfoTracker is a direct response mechanism (banners, hot buttons on banners, etc.) that generates qualified sales leads by allowing site visitors to request more information from, or otherwise interact with, Web advertisers.
Potential buyers can request additional product information, delivered back to them via their choice of email, voice, fax or snail mail, or be directed to the advertiser’s own Web site. It generates tangible sales leads for participating advertisers and online marketers because people who request information have to register to get it.
European publishers who are now deploying InfoTracker include: PC Magazine UK (Ziff-Davis UK); Electronics Weekly UK (Reed/Elsevier UK); What’s New in Electronics Europe (Miller Freeman UK); Electronics Express Europe and Industry Express Europe (European Business Press, Belgium); PC Professionell (Ziff-Davis Germany); NT Magazine, LanLine, Systeme, Unix Open and Client Server Computing (AWI Germany); and GroupWare Magazine (H&T Verlag Germany). Financial arrangements were not disclosed.
By analyzing the quantity and nature of inquiries, advertisers can adjust their online product offerings to promote products or services with greater sales potential and/or higher margins, InfoXpress.com said. The InfoTracker service provides lead access in real-time or by automated email delivery.
InfoTracker technology is also powering ‘The Electronics Express Product Guide’, an online buyers guide from the publisher of Electronics Express (European Business Press, Belgium). The site features product specifications and list prices for thousands of electronics products, services and software.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article