A Pew Internet Project report released today represents at least a modest victory for Foursquare and similar services, finding that 12 percent of smartphone users are checking in via location-based apps. The research firm polled 688 smartphone users in May to arrive at the statistic, which, according to Pew, was up from the 7 percent of online users who said during the same month last year that they used location-based services.
In its report, Pew notes that it used the term “geo-social” for the first time in its questioning.
And according to the study, check-in services like Foursquare, Gowalla, and Loopt are most popular with adults below the age of 50, minorities, and people making less than $75,000.
Here are other major takeaways from the smartphone-based research:
– 92 percent of smartphone owners use their device for text messaging
– 76 percent employ their smartphones to check email
– 59 percent of smartphone owners utilize their device to access social networking sites
– 15 percent use their phone to access Twitter
According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies knew how to realize the platform’s potential. We caught up with Matt for a glimpse into the future of mobile web, and to find out what web push notifications have to offer marketers.
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