14 IFTTT recipes to improve the social presence of your business

Here’s how to use IFTTT to speed up your social media marketing efforts. 

IFTTT, which is an acronym for ‘if this then that’, is a very useful tool full of recipes that can help you automate time consuming tasks on social media.

For example, instead of doing manual posting from one social network to another, you can use IFTTT to do the process automatically, which can be very useful when you’re trying to maintain a consistent social presence for your business.

You can browse thousands of recipes, the so-called triggers that link two actions, and you can activate the ones that work better for you, depending on the channels, the goals, or the tasks that you want to automate.

Here are some suggestions (click images for links to recipes):

Share your Instagram photos to Facebook

Would you like to automate the process of sharing your Instagram and Facebook content? Here’s a recipe to post all your Instagram photos to Facebook.

Automatically Tweet your Facebook status updates

This is the easiest way to post your Facebook status updates on Twitter.

Share new YouTube uploads on Twitter

Automate the process of informing your Twitter followers about a new video you uploaded on Youtube.

Tweet my WordPress blog posts

If you want to notify your Twitter followers about a new WordPress post as fast as possible, then this recipe might help.

Sync Facebook Page and LinkedIn

Here’s a quick way to publish your Facebook posts on LinkedIn.

Share Instagram photos as native Twitter photos

This is a useful recipe if you want to automate the sharing process among your social networks, without losing the native sharing from one platform to another.

Save your Tweets in a spreadsheet

This is a useful recipe if you want to organise your tweets in a social calendar, either to keep track of them, or to re-purpose them for future use. This way, every tweet is automatically added to the spreadsheet, saving you the time to do it on your own.

Automatically post your Instagram photos to Tumblr

If you’re trying to include Tumblr in your social strategy, here’s a useful way to handle the posting directly from Instagram.

Build a Twitter list from a specific hashtag

If you want to monitor a specific hashtag, then you can create a special Twitter list with people mentioning it. All you have to do is add the hashtag on IFTTT and activate the recipe.

Save your Instagram photos to Google Drive

Are you looking for an easy way to collect all the photos you are posting on Instagram? How about activating this recipe?

Pin your new Instagram photos to a Pinterest board

Pinterest can be a powerful platform for your marketing strategy, but it’s easy to forget it (or pin all the images one after the other). This recipe may help you create the right frequency, simply by posting your Instagram photos directly to a Pinterest board.

Crosspost your tweets with hashtag #in to LinkedIn

If you want to sync your tweets with LinkedIn, you can activate this recipe and use the hashtag #in to the posts that you want to sync.

Automatically share new WordPress blog posts to a Facebook Page

If you want to automate the initial posting from your blog to your Facebook page, then this recipe may save you time doing the manual posting.

Sync Facebook and Twitter profile pictures

How about avoiding the manual task of updating your profile pictures by letting IFTTT do it for you?

Be careful with the automation process

It’s great when you can save time and still have an active social presence for your business, but it’s also important to consider that there needs to be a balance between automation and actual posting.

You may want to prioritise the social networks that you’re using, in order to automate the “secondary” ones, while you can handle the primary ones on your own. Moreover, it’s crucial to monitor the social networks during the automation, or at least to keep an eye on them daily, in order to ensure that there isn’t a bug, or a wrong posting that might affect your business.

This is the best way to maximise your social efforts, while you’re also saving time to focus on other aspects of your business.