15 More Questions to Ask Your E-mail Partner
The buy-side of the e-mail industry needs to dig their heels in and ask tough questions in order to get more value out of the e-mail industry and help us all move forward.
The buy-side of the e-mail industry needs to dig their heels in and ask tough questions in order to get more value out of the e-mail industry and help us all move forward.
In Part 1 of questions to ask your e-mail partner, I outlined 17 probing topics to bring to your e-mail partner. In Part 2, here are 15 more questions that may put your e-mail partner on the hot seat and lead to a more productive relationship in 2011 – or to a new e-mail partner and to a more productive e-mail program.
Some of these may be shockingly basic, but many good e-mail folks are lost searching for help. Use these for a straightforward request-for-proposal or just some talking points for your next partner meeting. Regardless, I have heard many people tell me they need more hands-on strategy and campaign management assistance but yet invest solely on the technology. That is akin to saying you are a bad driver but you solve it by buying a new car. Other times, an underachieving and incumbent e-mail vendor remains as the partner because of inertia or a lack of incentive to find the best and, maybe more importantly, the right fit.
The buy-side of the e-mail industry needs to dig their heels in and ask tough and potentially uncomfortable questions in order to get more value out of the e-mail industry and ultimately help all of us move forward.
What questions do you plan on asking or being asked (or maybe questions you hope to avoid)?