Travel booking site Expedia.com has awarded its ad business to 180 Los Angeles. The full-service assignment includes creative development, brand strategy, and execution across all platforms, including digital and social.
Goodby, Silverstein & Partners and Creature Seattle also competed in the review.
“We chose 180LA for their proven track record in developing compelling and share-worthy ideas that deliver results, something that was already evident in their pitch,” said Joe Megibow, Expedia.com’s general manager and VP.
Expedia’s media planning and buying duties will continue to be handled by TargetCast TCM.
180LA’s client list includes Mitsubishi Motors North America, Robert Mondavi, and DHL. In 2011, as part of its work for Sony and Intel, the agency brought together the National Oceanic and Atmospheric Administration (NOAA), Michigan’s Thunder Bay National Marine Sanctuary, and a group of high school students in Michigan in a hunt for Great Lakes shipwrecks.
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In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.