Travel booking site Expedia.com has awarded its ad business to 180 Los Angeles. The full-service assignment includes creative development, brand strategy, and execution across all platforms, including digital and social.
Goodby, Silverstein & Partners and Creature Seattle also competed in the review.
“We chose 180LA for their proven track record in developing compelling and share-worthy ideas that deliver results, something that was already evident in their pitch,” said Joe Megibow, Expedia.com’s general manager and VP.
Expedia’s media planning and buying duties will continue to be handled by TargetCast TCM.
180LA’s client list includes Mitsubishi Motors North America, Robert Mondavi, and DHL. In 2011, as part of its work for Sony and Intel, the agency brought together the National Oceanic and Atmospheric Administration (NOAA), Michigan’s Thunder Bay National Marine Sanctuary, and a group of high school students in Michigan in a hunt for Great Lakes shipwrecks.
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.