close

Strategy

Innovation

Insights

Stats & Tools

    180LA Wins Expedia Account

    Full-service assignment includes digital and social integration.

    Author Date published March 28, 2012 Categories

    Travel booking site Expedia.com has awarded its ad business to 180 Los Angeles. The full-service assignment includes creative development, brand strategy, and execution across all platforms, including digital and social.

    Goodby, Silverstein & Partners and Creature Seattle also competed in the review.

    “We chose 180LA for their proven track record in developing compelling and share-worthy ideas that deliver results, something that was already evident in their pitch,” said Joe Megibow, Expedia.com’s general manager and VP.

    Expedia’s media planning and buying duties will continue to be handled by TargetCast TCM.

    180LA’s client list includes Mitsubishi Motors North America, Robert Mondavi, and DHL. In 2011, as part of its work for Sony and Intel, the agency brought together the National Oceanic and Atmospheric Administration (NOAA), Michigan’s Thunder Bay National Marine Sanctuary, and a group of high school students in Michigan in a hunt for Great Lakes shipwrecks.

     

    Subscribe to get your daily business insights

    More about:

    Whitepapers

    US Mobile Streaming Behavior
    Whitepaper | Mobile

    US Mobile Streaming Behavior

    5y

    US Mobile Streaming Behavior

    Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

    View resource
    Winning the Data Game: Digital Analytics Tactics for Media Groups
    Whitepaper | Analyzing Customer Data

    Winning the Data Game: Digital Analytics Tactics for Media Groups

    5y

    Winning the Data Game: Digital Analytics Tactics f...

    Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

    View resource
    Learning to win the talent war: how digital marketing can develop its people
    Whitepaper | Digital Marketing

    Learning to win the talent war: how digital marketing can develop its peopl...

    2y

    Learning to win the talent war: how digital market...

    This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

    View resource
    Engagement To Empowerment - Winning in Today's Experience Economy
    Report | Digital Transformation

    Engagement To Empowerment - Winning in Today's Experience Economy

    2m

    Engagement To Empowerment - Winning in Today's Exp...

    Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

    View resource

    Related Articles

    Building a sustainability strategy: Three mindset shifts and six questions to ask yourself
    Content

    Building a sustainability strategy: Three mindset shifts and six questions ...

    2y Margaret Molloy

    Building a sustainability strategy: Three mindset ...

    30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within fo...

    View article
    Trust exercise: how marketers can inspire trust in their brands
    Digital Leaders

    Trust exercise: how marketers can inspire trust in their brands

    3y Margaret Molloy

    Trust exercise: how marketers can inspire trust in...

    Earn the trust of new followers and maintain the trust of loyal followers with marketing experiences that are rooted in your brand’s mission and value...

    View article
    4 branding lessons from most talked about 2020 Super Bowl ads
    Digital Advertising

    4 branding lessons from most talked about 2020 Super Bowl ads

    4y Niki Hall

    4 branding lessons from most talked about 2020 Sup...

    Niki Hall, CMO at Selligent Marketing Cloud, looks at the top branding lessons from the Super Bowl's best (and worst) ads in 2020. Read More...

    View article
    How to appeal to subcultures on social media
    Marketing

    How to appeal to subcultures on social media

    7y Tereza Litsa

    How to appeal to subcultures on social media

    Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid gener...

    View article
    What makes people follow or unfollow a brand?
    Marketing

    What makes people follow or unfollow a brand?

    8y Tereza Litsa

    What makes people follow or unfollow a brand?

    Social media may be the starting point to the sales funnel, but how do brands manage their social presence to appeal to their audience? A successful s...

    View article
    Seven ways to future-proof your digital strategy
    Asia

    Seven ways to future-proof your digital strategy

    8y Sophie Loras

    Seven ways to future-proof your digital strategy

    Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...

    View article
    How emotional connection increases customer satisfaction
    Content

    How emotional connection increases customer satisfaction

    8y Tereza Litsa

    How emotional connection increases customer satisf...

    As companies seek for new ways to improve their customer experience, emotional connection can maximise the chances of a loyal customer base. It’...

    View article
    How SK-II blends ecommerce and social for improved brand perception
    Acquisition

    How SK-II blends ecommerce and social for improved brand perception

    8y Sophie Loras

    How SK-II blends ecommerce and social for improved...

    China is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...

    View article