Adsmart is a majority-owned operating company of CMGI Inc., which is in the process of acquiring 1stUp.com.
Under the agreement, Adsmart will also serve sell advertisements for future ad-supported free Internet access services offerings powered by 1stUp.com.
Adsmart’s ads are viewable in the advertising window on the 1stUp.com navigation bar, a compact, movable guide to the Web that remains visible on users computer screens for the duration of their free online sessions.
1stUp.com and AltaVista launched AltaVista FreeAccess in August of this year, and similar free access offerings powered by 1stup.com are expected to launch soon.
Adsmart is comprised of more than 375 Web sites totaling 2.5 billion monthly impressions.
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