2-in-10 Are Connected Kids

More than 2-in-10 Internet users during September 2003 were between the ages of 2 and 17, according to demographic data from Nielsen//NetRatings.

The research firm found that roughly 27 million U.S. Internet users between the ages of 2 and 17 logged on from home in September 2003, including 12 million aged 2-11, and 14.9 million teens aged 12-17.

While DisneyChannel.com captured the largest unique audience of 2-to-11-year-olds, Diva Starz had the highest market share, and OriginalIcons.com and Blunt Truth were tops with teens.


Top Online Destinations Most Visited by
those Aged 2-11, September 2003 (U.S., Home)
Site Unique Audience
Composition
Unique Audience
Diva Starz 54% 203,000
ToonTown Online 57% 415,000
Polly Pocket 46% 235,000
Barbie 41% 452,000
DisneyChannel.com 39% 1,061,000
Source: Nielsen//NetRatings


Top Online Destinations Most Visited by
those Aged 12-17, September 2003 (U.S., Home)
Site Audience
Composition
Unique Audience
Originalicons.com 78% 353,000
Blunt Truth 76% 496,000
Teen People 74% 209,000
FireHotQuotes.com 73% 251,000
Buddy4u.com 73% 279,000
Source: Nielsen//NetRatings

“Mattel, Disney and Teen People are doing an excellent job of attracting their target audience to brand and promote key products, which positions these companies well as we head into the holiday shopping season,” said Dawn Brozek, senior analyst, Nielsen//NetRatings.

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