$20 Million Wall Street Sweeps Launched

A $20 million stock market sweepstakes promotion, billed as “the Internet’s largest ever,” is planned by CBS MarketWatch.com, Track Data Corp., Delta Air Lines and Norwegian Cruise Lines.

The contest goes live on Jan. 11. A beta test version is currently being offered with a $25,000 grand prize. The $20 million prize will be available with the official launch of the promotion in January.

“Beat the Street” is a new online game by RealTIME Media, Inc., an Internet promotions and sweepstakes management company, and the Flycast Network, whose ads reach more than 10 million people a month.

Consumers are asked to log onto www.Prizes.com and pick the week’s close for the Dow Jones Industrial Average as well as the week’s volume at the New York Stock Exchange. The $20 million prize is insured by two of the largest prize indemnity companies, American Specialty Underwriters and SCA Promotions.

More than 15 million banner advertisements each month will promote the online game via a partnership with the Flycast Network and its 600 Web partners.

“Flycast Network’s vast Web presence, coupled with the proven click-through rates of RealTIME Media’s instant-win promotions, are expected to dramatically drive the impact of ‘Beat the Street’,” said Chuck Seidman, CEO of RealTIME Media. “The game links the largest prize ever offered with one of the Internet’s hottest categories — personal finance and the stock market. It’s a powerful combination that we believe will make Prizes.com one of the most trafficked sites on the Internet.”

Established in 1994, Prizes.com is an entertainment destination site offering prize-winning opportunities to online visitors.

In addition to the $20 million grand prize, there are many other ways in which visitors can win. If you pick the week’s volume of the NYSE and the first five numbers of the Dow Jones Industrial Average’s close for the week, you win $2 million. To win $200,000, pick the NYSE’s volume for the week and any five numbers of The Dow’s close. To win $20,000, just pick the correct closing NYSE volume for the week. All winning numbers are based on that week’s Friday close as published in the Wall Street Journal. Special vacation getaways will also be awarded to registered visitors of Prizes.com, compliments of Delta Air Lines and Norwegian Cruise Lines.

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