2006: The year of Interactive Marketing M&A?

In a report that quantifies what many in the industry have been feeling in their bones, online media-focused investment bank AdMedia Partners surveyed 3,200 U.S. companies in the advertising and marketing services sector and found that 2006 is very likely to be a big year for M&A activity for Internet marketing firms.

The study, available here, found that 85% of respondents who identify themselves as prospective buyers expect to approach a potential acquisition this year, while 54% expect to complete an acquisition during 2006. That’s up slightly from 51% who thought they would do so in 2005.

Among prospective sellers, 79% expect to be approached by a prospective buyer, and 42% expect to sell all or part of their businesses in 2006, compared with 25% who thought they would do so last year.

Not surprisingly, not a single respondent has plans for an IPO this year.

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