“Nowadays, content is the only way to lure your customers,” says digital marketing consultant, RP Singh.
Media planners that talk about the need for a good content strategy are going to be passé. Instead, you’ll need good digital media content to have that content strategy ready, he added.
Singh advised marketers to revisit existing content opportunities such as from current brand assets.
Jason John is Chief Marketing Officer, Digital for Publishers Clearing House, a role in which he is responsible for the development and execution of overall ... read more
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If you’re a brand or business who sells to consumers online, chances are you’ve spent plenty of time thinking about ways to ... read more