“Nowadays, content is the only way to lure your customers,” says digital marketing consultant, RP Singh.
Media planners that talk about the need for a good content strategy are going to be passé. Instead, you’ll need good digital media content to have that content strategy ready, he added.
Singh advised marketers to revisit existing content opportunities such as from current brand assets.
As emojis take over the world, more brands are experimenting with them in an attempt to stay relevant. What’s the best way to do so and what should be avoided?
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
With so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a community around your blog.
You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consistency to succeed in your social efforts.