“The days where people thought it’s okay to run an ad campaign with one banner, I think those days are coming to a very, very welcome close,” Matt Harty, Asia Pacific GM at Accuen said in an interview.
Harty shares three key trends marketers should look out for in 2012, from dynamic messaging, the importance of audience segmentation to the coming of demand side platforms (DSPs).
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.
Apple has announced that with the next update to iOS 10, they will limit the number of times an app owner can pester a user for a rating.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.