This year, clients will expect more accountability from business partners to re-examine tracking methodology and metrics to drive business results, says Kate Clough, MRM’s regional media director from Asia Pacific.
She also thinks search specialists are poised to become more important within the industry in expanding their capabilities beyond search to retargeting and the ad networks and exchanges space, which will provide new platforms and opportunities for clients to scale their businesses.
“The geeks in our industry are kind of what’s hot. I think they’re going to get hotter,” she says.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.
Apple has announced that with the next update to iOS 10, they will limit the number of times an app owner can pester a user for a rating.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.