This year, clients will expect more accountability from business partners to re-examine tracking methodology and metrics to drive business results, says Kate Clough, MRM’s regional media director from Asia Pacific.
She also thinks search specialists are poised to become more important within the industry in expanding their capabilities beyond search to retargeting and the ad networks and exchanges space, which will provide new platforms and opportunities for clients to scale their businesses.
“The geeks in our industry are kind of what’s hot. I think they’re going to get hotter,” she says.
Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discussed the ... read more
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
Video consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ... read more