E-commerce is already prevalent in North Asia such as Japan and South Korea but Michael Zung, senior VP and MD, digital at Bite Communications, says Southeast Asia including China and Hong Kong will step up to the game this year.
In the mobile space, iPhone and iPad will also drive marketers to create more mobile-friendly apps and mobile optimized websites. He also predicts HTML 5 will be huge.
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
As emojis take over the world, more brands are experimenting with them in an attempt to stay relevant. What’s the best way to do so and what should be avoided?
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.