Social media and analytics will gain much attention this year, predicts Joe Nguyen, VP, SouthEast Asia from comScore.
He adds that more TV ad dollars will shift to optimizing video ads online.
And DSPs are coming to Asia with agencies starting to use BrandScreen and Adz Central, for instance.
Marketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
A new starter in Team SaleCycle recently asked me the following question… “Wouldn't they just come back anyway?”
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.