Social media and analytics will gain much attention this year, predicts Joe Nguyen, VP, SouthEast Asia from comScore.
He adds that more TV ad dollars will shift to optimizing video ads online.
And DSPs are coming to Asia with agencies starting to use BrandScreen and Adz Central, for instance.
Since its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in.
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and evolving their marketing strategies accordingly.
Facebook will take the lion's share – more than two thirds – of global ad revenues for social sites this year, according to a report from eMarketer.
In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile social commerce, omnichannel marketing and virtual reality.