Ah, how time flies… especially in the Twittersphere – where 140 characters rule and 6 seconds of video say it all.
It seems like just yesterday we were ogling over Twitter Vine, and now, Twitter’s all grown up, staking its claim as a publicly traded company.
It would be bold to say we could recap everything that happened with Twitter this year, but we did compile some of the highlights. Let’s take a trip down memory lane, shall we?
Notable Twitter News in 2013
The big news for Twitter this year was, of course, filing for an IPO in September. The initial IPO filing shed light on the financial situation of the social giant for the first time, uncovering Twitter’s approximate $419 million deficit.
More recently, the news on Twitter was its participation with other tech companies like Facebook, Google, and Microsoft in the Reform Government Surveillance group, an effort to “address the practices and laws regulating government surveillance of individuals and access to their information.”
Other Twitter news in May of this year hit when Yahoo announced it would “seamlessly include relevant and personalized Tweets alongside stories from Yahoo! and our other sources” right in the search results.
Notable Twitter Features in 2013
In April, Twitter allowed for keyword targeting for promoted tweets. In May Twitter unveiled a new way for limited users to leverage the social platform for lead gen with “Lead Generation Cards” – a way to collect information and offer resources without users ever having to leave Twitter.
In early summer, Twitter began testing “related headlines,” which it officially released in August; related headlines curates articles from select publishers under a tweet that shares something newsworthy.
Another launch this year was Twitter’s television advertising suite, which allowed marketers to “engage directly with people on Twitter who have been exposed to their ads on TV,” Twitter said in its announcement.
Then in November, it launched “conversation targeting” as part of that suite, which allowed advertisers to reach TV viewers engaging in conversation about a particular show, whether or not they originally advertised on television.
As Twitter worked towards enhancing its experience for users, additional notable releases this year included:
- Custom timelines.
- The ability to schedule tweets a year in advance.
- New search results with more mixed media.
2013 Twitter Research
Research from this year shed light on Twitter user behavior in general, with some data showing users definitely do have expectations for brands and their engagement level on Twitter.
More than 70 percent of users said they expect to hear back from the brand they’re interacting with on Twitter, according to data by Lithium Technologies. The majority (53 percent) wants that response within the hour.
Another study by TrackMaven highlighted what days of the week and time of day Twitter users were pumping out tweets, and when retweets were most likely to happen. Research showed the most active days were Monday through Friday, but Sunday seemed to be the most promising for retweets.
And if you’re curious, we found out in September that Topsy has every tweet, ever – 425 billion to be exac – in case you have some time on your hands and want to search its database.
Looking Back on 2013 Through the Eyes of Twitter
If nothing else, Twitter is a place for people to share the days of their lives, and the events happening all around them. Recently, Twitter released an interactive year-in-review widget that explores the stories that mattered to people in 2013.
Highlighting the fascination that Twitter users have with the entertainment industry’s stars and their lives, the most popular tweet of 2013 was actress Lea Michelle’s first outreach on Twitter about her boyfriend’s untimely death this year.
This article was originally published on http://searchenginewatch.com/sew/special/2319428/twitter-2013-year-in-review-notable-features-news-research.
Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
When it comes to customer care, social media offers a chance for your brand to shine. But as with any public forum, it can be risky. Here are three quick tips to keep your customers happy.