How is mobile marketing in India different from China? And what are some of the exciting mobile marketing developments in India?
Sandeep Amar, vice-president of mobile marketing at one97 Communications, answers these questions in the video interview below.
Marketers are no longer asking why advertise on mobile but how to advertise and how much to advertise, he notes. Amar also shares a few more 2013 trends for mobile marketing.
According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies knew how to realize the platform’s potential. We caught up with Matt for a glimpse into the future of mobile web, and to find out what web push notifications have to offer marketers.
Last week, a panel of ecommerce and mobile experts joined together for a webinar to discuss key topics surrounding the mobile app ... read more
As we have learned from the previous columns in this series, images are the major contributor to bloated, slow-loading mobile pages.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.