How is mobile marketing in India different from China? And what are some of the exciting mobile marketing developments in India?
Sandeep Amar, vice-president of mobile marketing at one97 Communications, answers these questions in the video interview below.
Marketers are no longer asking why advertise on mobile but how to advertise and how much to advertise, he notes. Amar also shares a few more 2013 trends for mobile marketing.
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