In this video interview, iProspect execs, regional director Luke Janich and Vivek Bhargava share their views on the key search trends that will be big this year.
Janich explains why marketers should consider video optimization, while Bhargava, CEO at iProspectcommunicate2, explains the importance of content creation in India and how to tap into the market.
For better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation, such as hotels, restaurants and movies as these signal Google’s intentions.
Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed further and further off screen by paid ads, Google My Business listings and Knowledge Graph?
When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics ... read more