Following a panel discussion on tools for social media monitoring at SES Singapore, Siim Sainas, general manager at STATSIT and Simon Kemp, managing director for We Are Social Singapore discuss the social media outlook for 2014.
Both agree they hope to see more serious social media engagement rather than just vanity metrics in the region.
Watch the video as Simon and Siim give their views on the increasing focus on advertising in social media networks.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
Instagram marketing is becoming more interesting with the introduction of its own tools, but we may still feel the need to use further platforms for more detailed insights, management, curation, monitoring.
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.