Following a panel discussion on tools for social media monitoring at SES Singapore, Siim Sainas, general manager at STATSIT and Simon Kemp, managing director for We Are Social Singapore discuss the social media outlook for 2014.
Both agree they hope to see more serious social media engagement rather than just vanity metrics in the region.
Watch the video as Simon and Siim give their views on the increasing focus on advertising in social media networks.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
Here are some examples of campaigns of local and small businesses that are rocking social media.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
Instagram marketing is becoming more interesting with the introduction of its own tools, but we may still feel the need to use further platforms for more detailed insights, management, curation, monitoring.