Editor’s note: Josh shares key search engine marketing trends that marketers should pay attention next year from his Singapore office.
Multi-device attribution is key and Google takes a leaf out of Baidu Brandzone with a close alpha test for certain advertisers in the U.S.
Find out what Google’s Hummingbird really means for advertisers, as well as why there should only be one budget for both desktop and mobile.
Watch the video below:
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.
In 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their professional goals.
Every year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipient of digital ad spend.