Editor’s note: Josh shares key search engine marketing trends that marketers should pay attention next year from his Singapore office.
Multi-device attribution is key and Google takes a leaf out of Baidu Brandzone with a close alpha test for certain advertisers in the U.S.
Find out what Google’s Hummingbird really means for advertisers, as well as why there should only be one budget for both desktop and mobile.
Watch the video below:
Sponsored content in collaboration with Marchex. When it comes to brand keyword bidding, most tests show that it makes sense to bid ... read more
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more
Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discussed the ... read more