Who's watching TV and when? (Infographic)
"It might be assumed that viewers of time-shifted programming fast-forward through all the commercials, but our data shows that this isn't the case," said Glenn Enoch, from Nielsen.
Explore commercial ratings and how they perform live, over three days, and from days four through seven, for different demos and across cable and broadcast in a unique infographic created for AdWeek from Nielsen data.
“It might be assumed that viewers of time-shifted programming fast-forward through all the commercials, but our data shows that this isn’t the case,” said Glenn Enoch, svp of audience insights and analysis at Nielsen.
“The majority of viewing to commercials in both broadcast network and cable network programming is done live, but there is substantial lift in commercial exposure when time-shifting is included. The greatest lift we see is among millennials 18-34 years old.”
