The Ello app is here
Remember Ello? It’s the social network built on the promise of no advertising that people desperately wanted to sign up to last summer. Once we were invited, we all forgot about it. Will the company's new app change this?
Remember Ello? It’s the social network built on the promise of no advertising that people desperately wanted to sign up to last summer. Once we were invited, we all forgot about it. Will the company's new app change this?
Remember Ello? It’s the social network built on the promise of no advertising that people desperately wanted to sign up to last summer. To prevent the site from shutting down, the company made the site invite only, which seemed to make people want to sign up more. Shortly after receiving our invites and signing in once, most of us forgot about it and carried on using Facebook.
Now, nearly a year later, Ello has launched a new mobile app for iOS. Sleekly designed – much like the website – the app uses your phone’s contacts to find and invite friends, and allows you to post content, comment on posts, and follow others.The app will also soon offer direct messaging.
When VentureBeat asked Ello founder and CEO Paul Budnitz if he has a strategy for reengaging some of Ello’s early adopters who may have dropped off, he shrugged.
“When Ello is right for you, you’ll use it.”
One of the most asked questions about Ello’s business model is how the network will monetize. Without advertising, Budnitz has devised an alternative route to creating profit: e-commerce play. The founder confirmed that Ello will allow people to sell their creative services through posts, and artists and small businesses will be able to post products for sale on their page, with Ello facilitating the transaction for a percentage of the sale.
Will the new app get people thinking about Ello again? We’ll keep you updated.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceIt doesn’t kill us – it makes us stronger Read More...
View articleAccording to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...
View articleIoT technology is changing online marketing, but legal and market forces are making matters complex Read More...
View articleDespite being tanked by the pandemic and testing positive, just a few weeks later my business had one of the strongest financial months of my career. ...
View articleThe pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...
View articleWhat radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...
View articleVal Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read Mo...
View articleFrom CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...
View article