24 of this year's best ecommerce statistics

We've rounded up this year's best ecommerce statistics, just in time for Christmas.

We’ve rounded up this year’s best ecommerce statistics, just in time for Christmas:

1. As of August 2015, 188 million users visited Amazon’s websites per month.
2. Second-ranked eBay had 98 million unique visitors during the same period:

Screen Shot 2015-11-15 at 19.48.20

3. According to the estimates of e-commerce revenue in 2015, e-commerce revenue was highest in the United States, with a market value of roughly 287 billion U.S. dollars. The UK ranked fourth, with a market value of roughly 67 billion U.S. dollars:

Screen Shot 2015-11-15 at 19.52.01

4. According to retail e-commerce sales figures in the US during the holiday shopping season from 2005 to 2014,  in 2015, retail e-commerce sales during November and December amounted to 53.3 billion US dollars during holiday season, up from 46.5 billion US dollars in 2013:

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5. In 2015, 54% of Argos’ sales were multichannel:

stat1

6.  In 2015, 76% of Britons made purchases online:

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7.  This year, 73% of online retailers’ websites surveyed by Statista offered next day delivery:

stat3

According to figures from Ofcom’s Market Communication Report 2015:

8. 40% of online retail sales at the end of 2014 were made through mobile devices.

9. One in 10 consumers consider the operator that delivers their parcel an important factor in choosing a retailer.

10. When asked to name the most important factors when choosing a retailer, over half of UK adults (56%) said that free delivery is an important factor.

11. Around half (49%) of UK adults considered quick and efficient deliveries as important and three in 10 think the offer of click-and-collect services is important.

12. Over six in 10 (63%) said that they liked to have email confirmation at each stage of delivery when awaiting deliveries from online shopping, and a similar proportion (61%) said that they liked to be able to track their parcels online.

13. Around four in 10 consumers said they wanted greater certainty of the specific delivery time: 43% said that they would like to receive texts with the exact time of delivery and 39% said they liked to have one-hour time slots for delivery.

14. In March 2015, 32.1m people visited Amazon on a desktop/laptop or mobile device, equivalent to two-thirds (68%) of the digital population.

15. eBay was visited by six in 10 of the digital population (59% or 28.2m), the second highest total digital audience, followed by Argos with 14.1m (an active reach of 30%) in March 2015.

16. UK online retail sales are expected to rise 15% by 2016:

stat4

17. The UK’s average transaction value this year is an estimated £55.3.

stat5

18. The world is spending more online and less in store. Online retail in great Britain has grown 16.2% this year.

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19. Great Britain, the US, Canada and France spend online using predominantly credit cards.

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20. 66% of Great Britain’s population are e-shoppers.

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21. Online spending by device:

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22. The age group that abandon their carts the most are 18 to 34 year olds. Also known as ‘millennials‘.

23. The main reason for this is unexpected cost:

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24. 30% of mobile shoppers abandon a transaction if the shopping if the site isn’t optimised:

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[Sources: Statista, Ofcom Market Communication Report 2015, Retail Me Not,

 

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