From Black Friday through to New Year’s Eve, the holidays are big business for B2C retailers. But as holiday shoppers prepare to swarm the shops, how can you make your festive campaign stand out?
From Black Friday through to New Year’s Eve, the holidays are big business for B2C retailers. But as holiday shoppers prepare to swarm the shops, how can you make your festive campaign stand out?
According to data from eMarketer, the 2015 holiday season is expected to reach $885.7bn — that’s an increase of 5.7% year-on-year, and far too good an opportunity to pass up. But competition this time of year is stiff.
As the marketing automation experts at Marketo explain in their guide, 8 Steps to Creating an Effective Holiday Marketing Campaign: “Because of the multitude of messages, it’s hard for most people to pick one [holiday campaign] out from the crowd. Marketers face the challenge of standing out and capturing consumers’ attention with fun, relevant and personalised campaigns in order to drive revenue.”
From timing and segmentation through to specific tactics, Marketo’s latest guide walks you through the eight necessary stages of planning and executing a classic holiday marketing campaign.
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