How overlays can increase your conversion

In this guest post Ricky Solanki, Director of Push Group, explores how overlays can keep fleeing visitors on your website and drive conversions.

No matter how engaging your website is, many visitors will leave without taking action. We like to think of overlays as a friendly partner to your website, giving visitors a gentle push to take action just as they are leaving  — at Push Group, for example, we’ve seen conversion rates increase by one to two per cent when an exit overlay is deployed correctly. If your website doesn’t have this helping hand then you may be losing valuable visitors who would have taken action otherwise.

If you aren’t familiar with overlays, they are boxes on a website that launch by what’s known as exit-intent technology. The technology tracks activity as a user is on the site.  When they are about to leave your site, which can be detected by mouse movement, an overlay is triggered to capture their attention.

Your website visitors might not have seen crucial information, but overlays can help you ensure that have all the information relevant to them at hand. Industry-leading organisations are using overlays for a wide variety of things, including:

Stop Exit: As visitors move towards the back button, overlays provide them with information that will make them reconsider leaving.

Newsletter Sign Up: Build valuable e-mail lists with data capture forms as visitors exit.

Video: Push focus onto your video by dimming the rest of the site and engaging customers.

Social: Encourage customers to engage on your social channels as they are exiting.

Discounts: Offer discount codes for first time users, enticing them to purchase on your site.

A strategy needs to be in place to ensure that the overlays are used at the right time and do not annoy website visitors. There will be different messages you want on different pages and, by using different types of overlays, this is done with visitor experience in mind. Overlays work best when they are custom designed, on-brand and engaging.

It’s also possible to ensure that data collected from overlays is easily integrated into e-mail and CRM systems. Overlays are part of the marketing automation mix.

Learn more about the Push Overlay system and claim your free overlay for one month from Push Group here.

Ricky Solanki has worked on over 500+ AdWords campaigns. He has implemented successful marketing plans with a wide range of firms, from small businesses to FTSE listed companies. He started working in paid search all the way back in in 2004 and has used that knowledge to build the Push Analyser. Push Analyser is a unique software tool used by his agency Push to deliver exceptional results for businesses across the globe. Ricky has a wealth of experience in introducing new digital marketing techniques to customers to improve their online marketing return on investment.