22 useful IFTTT recipes for content marketing and SEO
Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even having to get out of bed, or even be awake.
Blissful huh? Well we’re not far off that in digital terms, thanks to IFTTT, a tool that can help you automate thousands of time consuming tasks, by connecting all your online channels and triggering any ‘event’ you desire through a simple switching-on of a ‘recipe’.
IFTTT stands for ‘if this then that’. If an event happens (this) in one channel, it will trigger an action (that) within another one.
So if you post an image on Twitter, you can automatically turn this into a blog post on your WordPress site. If you publish a status on Facebook, you can automatically turn it into a tweet. If you arrive in London, you can automatically email yourself a map of the Underground.
There are thousands of these recipes, which you can browse on the IFTTT website, or you can create your own using one of the 300 channels on offer. These also work great on iOS and Android phones.
The ones I’ve given as an example above are fairly straightforward, but there are many different and more complex recipes on offer that can help anyone in whatever industry they work in.
Here I’ve pulled together some of the more helpful recipes for those in search and content marketing…
As Chris Lake detailed last November, you can set up a content marketing radar station using Slack, Twitter advanced search and IFTTT. Click on the above link to read the full details.
This article was originally published on Search Engine Watch.