24/7 Europe launched its Finnish operation — 24/7 Suomi, calling it “Finland’s only online ad sales house which is a fully integrated, wholly owned part of an international network.”
24/7 Suomi will provide online advertising, sponsorship, e-commerce and direct marketing opportunities.
Pertti Hakala, from Finnish agency Datum OMD and former area sales manager for online marketer Net Value, will head up 24/7 Suomi. Other key appointments include Annette Saarinen as sales director and Satu Yrjdnen as senior account manager. Both join from DoubleClick Finland. Merja Enroos, previously at Umbrella Communications, will become marketing and communications manager.
“We aim to make 24/7 Suomi the leading online advertising company in Finland by the end of this year,” said Hakala. “Plans to quickly establish and expand the company are very well advanced and we should have a full force in place by mid-September.”
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