Previously, advertising on Belcast was handled by two separate sales agencies — both offering local sales representation only.
Under the year-long agreement, 24/7 Europe will handle all advertising for the site, providing online banners, sponsorships, e-commerce and direct marketing solutions for all language versions (French, Dutch and English).
Local representation will be provided by 24/7’s Brussels office. Belcast claims to generate more than 12 million monthly impressions from over 60,000 unique users.
Launched by Belgium’s telecom Belgacom in October 1997, Belcast offers a range of content and services including searches, news, weather, finance, mail, events and shopping. Belcast is also the homepage for several free Internet services powered by Belgacom Skynet.
24/7 Europe said it aims to develop a comprehensive Belgian portfolio featuring a selection of themed content channels.
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