More News24/7 Media Acquires Intelligent Interactions

24/7 Media Acquires Intelligent Interactions

Ad network 24/7 Media Inc. in NewYork City said it is acquiring IntelligentInteractions Corp. , a developer of database marketing technology, in anall-stock deal.

Ad network 24/7 Media Inc. in New York City said it is acquiring Intelligent Interactions Corp., a developer of database marketing technology, in an all-stock deal.

Intelligent Interactions’ products enable online advertisers, Web sites, and e-commerce merchants to conduct database marketing campaigns using online and offline data for personalization and targeting.

The deal (financial specifics were not disclosed) will allow ad network 24/7 Media to offer advertisers and direct marketers the ability to deliver advertisements and promotions “targeted with a level of specificity never before available on such a broad scale,” the company said.

“It’s not often a single acquisition brings a company powerful new tools and capabilities, talented executives, and a roster of top-tier clients,” said David J. Moore, CEO of 24/7. “This move will enable us to provide the most effective one-to-one marketing solution available on the Web.”

Intelligent Interactions’ flagship product, Adfinity, based on the company’s Intelligent Programming Engine (IPE), enables advertisers and Web sites to target and deliver ads to specific audience segments using demographic profiles, third party, and lifestyle database information. Adfinity customers include Web publishers The Motley Fool, Mecklermedia’s Internet.com, eDrive, NetChannel, Interactive Sports, and RealNetworks.

Intelligent Interactions’ e-commerce product, dbCommerce, combines database- marketing techniques with customer transaction, third party, and lifestyle databases to deliver personalized promotions and catalogs to distinct customer segments or individual customers. dbCommerce is being sold in conjunction with Open Market and IBM e-commerce solutions.

As a result of the acquisition, Intelligent Interactions’ management team will join 24/7 Media. Yale Brown, CEO and co-founder, will become executive vice president of operations at 24/7 Media. Matthew Walker, co-founder and senior vice president of technology, will assume the role of senior vice president and chief technology officer.

Intelligent Interactions will continue to operate independently, supporting Adfinity and dbCommerce from its headquarters in Alexandria, VA, while expanding its operations in New York City, 24/7 said.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

2w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts