24/7 Media, AT&T Worldnet Forge Closer Ties

Building on an existing alliance, ad company 24/7 Media and the AT&T Worldnet ISP on Wednesday announced an extension of their relationship, which will now involve banner advertising sales, promotions, and email marketing.

The deal is aimed at growing traffic to AT&T Worldnet’s newly re-designed Web site, and at increasing the number of subscribers to the company’s service. It comes at a time when AT&T’s chief competitors, America Online and EarthLink are bulking up through mergers and acquisitions. AOL recently agreed to acquire Time Warner, and EarthLink recently merged with rival ISP, MindSpring.

The agreement calls for 24/7 Media to sell banner ads on AT&T Worldnet’s Web site, which it helped in designing. 24/7 will also develop online promotions aimed at driving traffic, and the two companies will jointly develop an email newsletter, which 24/7 will distribute through its email division.

“We’re pleased that we’ve been a key factor in helping AT&T meet its goals and further strengthen the AT&T WorldNet brand online,” says David Moore, chief executive officer of 24/7 Media.

“We look forward to working with them in 2000 to accomplish their growing advertising and marketing needs.”

The two companies have been working together for the past three years.

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