24/7 Media, Bidland.com Join in Co-Marketing Alliance

Ad firm 24/7 Media on Tuesday teamed with Bidland.com in a co-marketing deal, and took a $3 million equity stake in the online auction provider.

The alliance calls for Bidland.com, which builds online auctions for Internet sites, and 24/7 Media (TFSM) to cross-sell one another’s services. Bidland.com will suggest that its lients use 24/7 Media to drive traffic to their new online auction sites, and 24/7 Media will market online auctions to the sites that use its advertising and marketing services.

“24/7 Media opens a floodgate of potential customers for our businesses’ auctions,” said Doug Augustine, chief executive officer and co-founder of Bidland.com.

“The partnership also gives us immediate access to leading data mining and profiling technologies, as well as a variety of other marketing capabilities.”

24/7 Media has lately been on an acquisition spree, buying email marketer Exactis.com and promotions firm AwardTrack, adding new product lines to offer its clients. The deal with, and investment in, Bidland.com represents another move by 24/7 Media to expand its capabilities.

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