24/7 Media Debuts Next Generation Ad Serving System
24/7 Media Inc. said it is implementing"24/7 Connect," its next generation online ad delivery and management system.
24/7 Media Inc. said it is implementing"24/7 Connect," its next generation online ad delivery and management system.
24/7 Media Inc. said it is implementing “24/7 Connect,” its next generation online ad delivery and management system.
The company said that 24/7 Connect integrates an advanced ad delivery engine with a suite of campaign management and targeting tools.
24/7 Media also said it has received a “Notice of Allowance” for a patent on the technology underlying 24/7 Connect.
24/7 Connect is integrated with Profilz, the company’s online co-op database of Web user profiles, and thus offers a data repository capable of delivering targeted advertisements based on a user’s online and off-line profile.
24/7 Connect will also provide full multi-medium campaign support, integrating traditional online ad delivery with 24/7 Mail, sponsorship and local market components, allowing advertisers to manage both online and off-line campaigns. It also features an email delivery and list management module.
“24/7 Connect is a critical component that rounds out our full service offering and provides both Web sites and advertisers with extraordinary flexibility and capabilities that no other ad serving product delivers,” said David J. Moore, chief executive officer of 24/7 Media.
For advertisers, 24/7 Connect enables automated online sales insertion orders. Advertisers will be able to generate orders utilizing 24/7 Connect’s “Product” solution and pre-built targeted packages, representing the most frequently requested user targeting profiles.
For Web publishers, 24/7 Connect includes a fully automated targeted advertisement screening process, simplified network site integration, online customizable reports and the ability to create multiple targeting “layers and channels.”
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article