24/7 Media Europe, the new European Internet ad sales company formed by 24/7 Media Inc. and InterAd Holdings Ltd, announced four new subsidiaries for the Nordic region.
The companies will trade as 24/7 Media Norge, 24/7 Media Sverige, 24/7 Media Danmark and 24/7 Media Suomi. Operations in Oslo and Stockholm have been established, with Copenhagen and Helsinki due to open within the next month.
Working alongside 24/7 Media Europe’s existing international operations, each will offer services for Web sites and advertisers, tailored for the individual Nordic markets, the company said.
Stein Georg Lillemoen and Dan Winblad, both former senior executives of Internet portal Scandinavia Online, will head the new business. By the 2nd quarter of 1999, they will oversee a media focused organization of more than 15 people and a pan-Nordic sites network.
The subsidiaries will offer banner campaigns, online sponsorships, e-commerce and direct marketing opportunities on local, regional and international sites. Nordic Web site recruitment is an initial priority.
“Our goal is to establish the leading Internet advertising network in the market,” said Stein Georg Lillemoen, Nordic Regional Director of 24/7 Media Europe. “We aim to provide total online solutions both to Nordic and to global advertisers.”
The Nordic subsidiaries extend 24/7 Media Europe’s network to 13 offices in 12, predominantly European, countries. Comprehensive global coverage for represented sites is provided by around 50 media professionals within Europe and through reciprocal agreements with USA-based 24/7 Media Inc and its Pacific Rim affiliate 24/7 Media Asia.
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