More News24/7 Media Forges Strategic Alliance with idealab!

24/7 Media Forges Strategic Alliance with idealab!

24/7 Media picked up a bunch of newclients in one fell swoop Monday, by forging a strategic alliance withInternet incubator idealab!.

24/7 Media picked up a bunch of new clients in one fell swoop Monday, by forging a strategic alliance with Internet incubator idealab!.

The agreement calls for 24/7 Media to handle interactive marketing for all of the idealab! companies, which include eToys, CarsDirect.com, Cooking.com, eve.com, and WeddingChannel.com. The alliance grew from 24/7 Media’s relationship with two idealab! portfolio companies — GoTo.com and NetZero.

The deal — a big coup for 24/7 Media — gives the company the chance to flex its newly-acquired muscles, as well as the services it has developed in-house. The company in recent months has picked up several companies which have allowed it to expand its array of services. In February it agreed to buy email marketer Exactis.com and promotions company AwardTrack. Most recently it launched 24/7 Connect, an ad serving system bolstered by the technology of acquisition Sabela Media.

“24/7 Media is extremely excited to offer its end-to-end suite of interactive marketing solutions to idealab!’s network of Internet businesses,” said David Moore, chief executive officer and president of 24/7 Media.

“The inclusion of these highly desirable properties greatly strengthens several of our verticals, moving them to the top of every e-marketer’s list.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts