24/7 Media Reaches One Billion Ad Impressions Per Month

New York City-based 24/7 Media Inc.said it reached the one billion ad impression per month mark in the fourth quarter of 1998, one quarter earlier than it had anticipated.

The growth is the result of newly added Web sites as well as growth from within the existing Web site client base, the ad network said.

The 24/7 Network now comprises more than 100 brand name sites in 21 content channels. The company said that according to the latest Key Measures report from Media Metrix (November 1998), “24/7 Media reaches 48.2 percent of the online audience.”

The company also said it has expanded the 24/7 Network into a single network that now encompasses the entire CLIQNOW! network of sites. This expansion brings the CLIQNOW! sites under the umbrella of the 24/7 brand, and creates a single national sales force of more than 70 professionals in eight major markets.

Recognizing advertisers’ need for content and audience demographic expertise during online campaign planning, the 24/7 sales force will now be aligned along content-specific channels, the company said.

“It’s very satisfying to end the year having reached the billion ad impressions per month mark ahead of projections and to see our audience reach at nearly 50 percent,” said David J. Moore, CEO of 24/7 Media. “But you can only rest on your laurels for a minute in this industry, and that’s why we’ve implemented an expansion and sales strategy we’re confident will make 1999 an even more productive and successful year for us.”

The company operates The 24/7 Network comprised of more than 100 name-brand Web sites organized into high-demand content channels, as well as The ContentZone, a network of more than 2,500 small to medium sites. In addition, 24/7 Media develops its networks’ underlying ad-serving technology, Adfinity.

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