The site was designed to give teens a place on the Internet to “Speak Your Mind.” “It provides teens a place to discuss their views and it offers marketers a receptive audience and a close-up view of the issues that drive the teen scene today,” said Suneel Ratan, vice president/general manager of the Channel One Online Network.
Launched in March 1996, ChannelOne.com features four main content areas–News, Life, Sports and Entertainment–as well as chat rooms and open message boards. A key feature of the online network is live polling. The site claims an average click-through rate of 4% for advertising banners.
The Channel One Network itself is a provider of television news and educational programs to secondary schools across the country.
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