Groupon announced today that 25 percent of all purchases in December 2011 were bought on mobile devices.
In addition, the web-based daily deals company’s mobile app user base tripled last year compared to 2010. Groupon said it has more than 9 million users of its app, which was launched in March 2010. For comparison, Foursquare – which is a mobile-focused company that debuted its app a year earlier – has 15 million users.
In a press release highlighting year over year growth for mobile usage, Groupon said merchants have gotten on board as well. According to the Chicago-based brand, 12,000 retailers are using its merchant mobile app to record voucher redemptions.
At the same time, the lion’s share of Groupon’s business is still done online. It has well over 115 million email subscribers.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth?
It probably won't come as a surprise that 2016's Cyber Monday has earned the distinction of being the biggest online sales day in US history.