Interactive agency 2CAN Media in San Francisco has named Wendy Crock as research director.
Crock has 11 years experience in advertising, including eight years of agency experience specializing in interactive media, media buying and planning and media research.
Most recently, Crock worked for the Evans Group in Seattle where she was vice president, corporate media research director. Previously, she was western manager for Media Metrix, and prior to that she was associate media research director at J. Walter Thompson. Crock has also held media positions at Mervyn’s, Arbitron and Cole & Weber.
She will focus her efforts on 2CAN Media web partners in developing primary research information, and will work with Media Metrix, Relevant Knowledge, @plan and others to develop demographic profiles. She also will be 2CAN Media’s liaison with various media research organizations such as AIM, ARF, Millward Brown, and the recently created P&G FAST Summit group.
2CAN Media was formed through the merger and partnership of WebRep LLC, Eisenberg Communications Group and Ryan Steelberg, co-founder of AdForce (formerly IMGIS).
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more