1-800-Flowers said it has narrowed a review on its anticipated $12 million to $15 million account to three agencies from nine.
James G. Glicker, vice president for sales and marketing at 1-800-Flowers in Westbury, NY, told The New York Times that the finalists are: Cliff Freeman & Partners in New York, part of Saatchi & Saatchi PLC; Fallon McElligott in Minneapolis and Kirshenbaum Bond & Partners in New York. A decision is expected Feb. 1, he said.
The 1-800-Flowers account had been handled since 1993 by McCann-Erickson New York, which declined to take part in the review that began last month.
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