Here are three brands running innovative and inspirational holiday campaigns this year:
Spotify: A Year in Music
Christmas is a time for round-ups, and Spotify is a great example of a brand doing this creatively. From the homepage of their “A Year in Music” microsite, users can log in to find out to discover what their own personal year in music sounds like, or find out the year’s general global trends.
Coca-Cola Drinkable Place Cards
— Coca-Cola (@CocaCola) November 7, 2015
“Drinkable place cards” is a simple adaptation of Coca-Cola’s already existing Share a Coke campaign that has seen the brand sell cans and bottles of Coke with people’s names on them since 2011. Clever.
3) Oreo, Design a Pack of Oreos
— Oreo Cookie (@Oreo) November 11, 2015
This year, Oreo tweeted out an invitation to design and personalise a pack of Oreos for friends and family members. Personalised marketing campaigns are always a winner.
While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become the second most live-viewed channel in YouTube's history.
As simple as influencer marketing sounds, getting it right is time consuming and requires a lot of energy, effort, and attention to detail. Like anything else, influencer marketing can turn out good, bad, or ugly.
In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next five years.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.