Here are three brands running innovative and inspirational holiday campaigns this year:
Spotify: A Year in Music
Christmas is a time for round-ups, and Spotify is a great example of a brand doing this creatively. From the homepage of their “A Year in Music” microsite, users can log in to find out to discover what their own personal year in music sounds like, or find out the year’s general global trends.
Coca-Cola Drinkable Place Cards
— Coca-Cola (@CocaCola) November 7, 2015
“Drinkable place cards” is a simple adaptation of Coca-Cola’s already existing Share a Coke campaign that has seen the brand sell cans and bottles of Coke with people’s names on them since 2011. Clever.
3) Oreo, Design a Pack of Oreos
— Oreo Cookie (@Oreo) November 11, 2015
This year, Oreo tweeted out an invitation to design and personalise a pack of Oreos for friends and family members. Personalised marketing campaigns are always a winner.
Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries
While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it can be the first place consumers turn for inexpensive gifts like wine, candles and small toys.
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