3 ways to make your emails stand out in a crowded inbox

Consumers receive more marketing emails than ever before, making the challenge for marketers clear: How to stand out in a crowded inbox.

According to a survey of more than 1,000 consumers, conducted by the email marketing experts at Pure360, these three elements make for the most alluring marketing emails:


Recipients want highly targeted, relevant information on which they feel compelled to act.


Consumers don’t have time to waste, so ensure that your emails get right to the point and are easy to read.


Give your recipients something they really want. Pure360’s research shows that consumers are happy to be sold to via email as long as what’s on offer is appealing.

According to Pure360: “Despite being sent more marketing emails than ever before, it is evident from our research that the recipient is just waiting for an email that is too good for them not to act upon. This is why you need to concentrate on being ‘the one’ in your recipient’s inbox.”

In “The Pure360 Guide to Creating Irresistible Emails” the email marketing experts at Pure360 delve into the three elements that will make your brand’s email ‘the one’ in your recipient’s inbox and how to incorporate them, regardless of how sophisticated your email marketing process is.

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