3D Billboards Turn Up in Microsoft Mapping App
Microsoft's Virtual Earth gets 3D cities and billboard ads.
Microsoft's Virtual Earth gets 3D cities and billboard ads.
Microsoft has added three-dimensional cities to its Virtual Earth program, and made it accessible from live.com. Billboards or floating banner ads appear in the 15 cities available at launch.
Virtual Earth can be accessed from live.com by clicking on the maps tab when searching. The results in select cities return a rendering of an isometric view of the city’s buildings and streets. Initial cities include San Francisco, San Jose, Seattle, Boston, Philadephia, Los Angeles, Las Vegas, Detroit, Phoenix, Houston, Baltimore, Atlanta, Denver, Dallas and Fort Worth. Terrain imagery in 3D is available for areas outside the detailed cities.
In the 15 cities, Microsoft is selling billboard ads similar to outdoor roadside advertising. Launch advertisers include Fox’s theatrical division, Zip Realty, Nissan, and John L. Scott. The experience is the culmination of technologies from Virtual Earth, Microsoft’s Massive in-game ad division and its Digital Advertising Solutions’ platform.
Massive’s contribution to the project is its first since Microsoft bought it earlier this year. It’s the unit’s first deployment outside of a video game product, according to a company spokesperson.
Plans for Virtual Earth were originally made known last year.
Microsoft plans to sell ads to a limited set of customers through its Microsoft Digital Advertising solutions program during a test period of the new ad types. “As we learn more about the performance of these ads for both the customer and the advertiser, we will work to broaden their availability and possibly offer our ads to all customers using our adCenter platform,” said the source.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article