Worlds.com, a 3D site that offers real-time chat, on Thursday made its first big effort to capture the public’s attention, with an advertising campaign in New York, San Francisco, and Boston that features the tagline, “Beam Into the Internet.”
The campaign, which was designed by Ignition Inc., consists of nine executions for print and outdoor, and four radio spots. In addition, print ads will run in The Industry Standard and Red Herring, as part of an effort to raise the company’s profile in the Internet industry.
“We are launching the campaign as part of our strategy to establish the brand identity for our rich media 3D environments, as well as increase our consumer user base,” said Debra Sito, executive vice president of business development and marketing at Worlds.com.
“Additionally, our 3D environments are clearly depicted in the advertisements to show how 3D adds a new dimension to the Internet with respect to advertising, e-commerce and community.”
One ad with a futuristic theme features copy reading,” 1492: The World Is No Longer Flat. 2000: Neither Is Your Web Site.”Another ad pokes fun of the experiences one can have online, with copy reading, “Face Facts, This May Be The Only Chance You Have Of Dancing With A Swedish Girl.”
The radio spots highlight the chat features of Worlds.com. One features two college students chatting online with two Swedish models. Another takes place in an after-hours club environment on the site, and the third takes place in a virtual Yankee stadium.