411now.com to Co-Brand Business Directory With Infoseek

Pay-for-position business directory 411now.com entered a co-branding venture with Infoseek’s Express product, a meta-search tool.

411now.com said it will be included as the only business directory Web site to search for national Web sites of a business nature. Financial arrangements were not disclosed.

Internet Marketing Solutions, the parent company of 411now.com, said it will use its affiliation with Infoseek’s Express to send Internet users a free program that “will make searching the Internet fast, fun and easy.”

“This product will be the most efficient and easiest way for new comers to the Internet to learn what the World Wide Web has to offer,” said Cathy Bass, COO and co-founder of 411now.com.

411now.com is a business directory of Web sites spanning 60 categories. The directory is searchable by company name, category, major city, state and zip code. Unlike other directories that use editorial selection methods to list the order of sites in a search, 411now.com allows its clients, for a fee, to guarantee their position in the top 15 by category by city, state and/or nationwide.

Web site owners can also purchase tile ads that appear on the search results pages for their category or on the home page of the 411now.com site. All businesses may list their Web sites in the 411now.com directory for free.

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