6 Critical Tips for Marketing to the Marketer
Give their line of work, marketers are difficult people to market to. Good subject lines and knowing when to leave cold call pitches on voicemail (never) are good places to start.
Give their line of work, marketers are difficult people to market to. Good subject lines and knowing when to leave cold call pitches on voicemail (never) are good places to start.
If you have ever tried to market to a marketer, you deserve a medal. We know it all, have done it all, and have already built our relationships and alliances. So how can you get air-time with us? And once you are “in,” how do you stay in the fold?
The column is written for you: my vendor, service provider, agency and prospective partner. You all work so diligently to try and reach those of us on the brand and client side of the world. We not only need your help, but we really do value your input, your insights and your ideas. What we don’t like is the manner in which some of you attempt to reach us, even though your outreach is meant with the best intentions.
At a recent conference, I had the opportunity to sit next to a service provider whose company I was very interested in working with. I’ve long been impressed with their offering, case studies, market reputation and quality of work. The provider seemed to be surprised that I knew so much about them and asked why we hadn’t yet set up a test or deal.
I laughed.
Why didn’t I whip out my pen and sign a contract a the table, if the services were so clearly beneficial? So many reasons. As we talked, we both agreed it could be helpful to open up the “client side” kimono and give you some secret hints in actually driving a response:
My best advice is to challenge you to “put yourself in our shoes”.
These are just a few hints and tricks to help you hone your outreach and pitch. Good luck out there!