Emerging TechnologyMobile6% of U.S. Mobile Users Scanned QR Codes in June

6% of U.S. Mobile Users Scanned QR Codes in June

As codes gain traction, scanners are more likely to be male, aged 18 to 34.

14 million mobile users in the U.S. scanned QR codes during the month of June, representing 6.2 percent of the nation’s total mobile audience, according to data from comScore.

A survey conducted by the online measurement firm found the average QR code user was more likely to be male, aged between 18 and 34, and to have a household income of over $100k. The research also suggested that most codes are scanned from newspapers, magazines, and product packaging, and that the scan was likely to take place in the home or in a store.

Demographic Profile of QR Code Scanning Audience, June 2011
Property QR Code Audience (000) QR Code Audience (%)
Total Audience 14,452 100
Male 8,743 60.5
Female 5,709 39.5
Age: 13-17 1,076 7.4
Age: 18-24 2,402 16.6
Age: 25-34 5,317 36.8
Age: 35-44 2,827 19.6
Age: 45-54 1,798 12.4
Age: 55-64 594 4.1
Age: 65+ 437 3
Income: <$25k 1,193 8.3
Income: $25k to <$50k 2,597 18
Income: $50k to <$75k 2,756 19.1
Income: $75k to <$100k 2,689 18.6
Income $100k+ 5,217 36.1
Source: comScore MobiLens

 

Source of Scanned QR Code, June 2011
  QR Code Audience (000) QR Code Audience (%)
Total Audience 14,452 100
Printed magazine or newspaper 7,138 49.4
Product packaging 5,101 35.3
Website on PC 3,957 27.4
Poster or flyer or kiosk 3,393 23.5
Business card or brochure 1,940 13.4
Storefront 1,850 12.8
TV 1,693 11.7
Source: comScore MobiLens

 

Location When Scanning QR Code, June 2011
  QR Code Audience (000) QR Code Audience (%)
Total Audience 14,452 100
At home 8,382 58
Retail Store 5,688 39.4
Grocery Store 3,546 24.5
At Work 2,844 19.7
Outside or on public transit 1,827 12.6
Restaurant 1,095 7.6
Source: comScore MobiLens

 

 

 

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